DESIGN 360 CAMPAIGN EXAMPLE DOWNLOAD
DESIGN 360 CAMPAIGN EXAMPLE FREE

Digital Strategy and Transformation Consulting.Products We Like for the Digital Workplace.Enterprise Portfolio and Program Management Consulting.Business Process Improvement (Lean/Six Sigma).Customer Experience And Design Consulting Services.We’d love to see if we’re a good fit for each other and answer all your app creation and marketing questions.

DESIGN 360 CAMPAIGN EXAMPLE FREE

To learn more about how we can help you, or see a free demo use the form below. That’s why we created a platform that helps all businesses, no matter how small, get beautiful (native) apps for iOS and Android. In our experience working with hundreds of digital retailers, we found that the answer is usually no.

The only remaining question is, is your app good enough to attract and retain users that you bring in via social platforms? Real-life rewards are always a good idea (Virgin Australia) Use the “get app” buttons that come with Facebook and Instagram (Zalando, ClassPass) Value-add features get you downloads and sales (Warby Parker) Now let’s recap by going over the 5 points we learned from today’s examples. Remember, people like stuff – especially free stuff – so the more you can trade for in-app actions, the better. The takeaway is to use incentives, both digital and physical, to interest users in your game. Without getting into the details of the game too much, here are the end results:ġ4,568 users entered a Virgin Mobile store to protect their in-game lootĪs many of 44% of users were actively engaged with the game throughout (in Sidney)Ĭlearly, the combination of gamification and a real-life reward works – and well. That way, you’ll see lots of app downloads without ever annoying your customers with excessive posts.Ī few years ago, Virgin invited Australians to participate in an interactive game that used Virgin’s app, mobile website and physical stores to let users compete against each other for $200,000 Australian dollars.

DESIGN 360 CAMPAIGN EXAMPLE DOWNLOAD

Just guide them to an app that has more content – and many will be happy to download instantly and come back to you regularly.įor even better results, use these CTA buttons and add app links to your bio while publishing quality content. Users are already checking out your social content. The best images get highlighted on Starbucks’ official social feeds, like this: Specifically, Starbucks asks users to submit their images of their products. That’s what Starbucks did in this campaign, which drove 2 things every marketer wants: app downloads and user-generated content. Instead, you can attract them with a valuable feature or valuable content – and add an inconspicuous CTA asking users to download the app. You don’t have to ask people to download your app to promote it. Starbucks Encouraging Downloads with GamificationĪpp marketing doesn’t have to be direct. The first app marketing campaign we’ll talk about is…ġ.

You’ll also find 5 of the key insights that you can apply to your own strategies, explained for your use.

Today, you need a well-planned marketing strategy if you want to get continued engagement from users.īelow, you’ll find 5 of our own favorite app marketing campaigns to inform and inspire you.

In the past, simply publishing an app and optimizing it for app stores was enough to get downloads and purchase action. Well done! Now, it’s time to drive traffic to it so you can start making sales.

Design 360 campaign example