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Live Streams: With a pause on concert tours and meet and greets, fans are craving for a chance to see their favorite artist perform like they used to.

One way artists can captivate fans is through creating their own Facebook group where they can create more authentic connections.

Fan Engagement: As an artist, it is important to spend time engaging with your audience.

Content Distribution: Cross-distribute content on both channels but also diversify your content mix from videos and photos to Facebook live sessions, teasers and announcements.

This is a great example of how other artists can take advantage of these platforms: One of its artists, Dalex, recently connected with the Facebook Partnerships team to amplify his social media presence. What are artists and music marketers doing?įor some time now, one of Billboard's chart-topping music labels, Rich Music, has used Facebook data to its advantage to advance its global artist lineup.

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Others who haven't taken full advantage, but understand the platform and can quickly adapt, will also reap the benefits. Professionals in the music industry who have nurtured an audience on Facebook (because they saw this coming) will benefit greatly. Facebook is not the only one that stands to benefit here.

Their global community and ad platform is now a ticket to every musical artist's dream - the Billboard charts.īut here's the catch. Billboard's decision to consider Facebook video streams for its global charts could not have come at a better time for Facebook and potentially Instagram.